Arissaputra, R., Maisa Azizah Asmara, Nurul Aziz Pratiwi, Minhajuddin Minhajuddin and Tiara Felinda Amalia 2025. Digital Persuasion in MSMEs: The Mediating Role of Positive e-WOM and Sales Promotion on the Link Between E-Commerce Quality and Impulse Buying. International Journal Of Humanities Education and Social Sciences (IJHESS) . 5, 1 (Aug. 2025). DOI:https://doi.org/10.55227/ijhess.v5i1.1832.