Rahayu, T.S.M.R., Cholifah, B.N.C., Nazah, N.N. and Rachmawati , E.R. 2026. The The Influence Of Brand Image, Brand Awareness, Brand Trust, And Halal Label On Purchasing Decisions At Rocket Chicken Products. International Journal Of Humanities Education and Social Sciences (IJHESS) . 5, 5 (Apr. 2026). DOI:https://doi.org/10.55227/ijhess.v5i5.2139.