MAHMUDATUL HIMMA; FULLCHIS NURTJAHJANI; DIANA EKA POERNAMAWATI; ANE FANY NOVITASARI; AGUSTINA ENDANG. Improveing Consumer Purchasing Decisions Through Unique Selling Proposition and Brand Image in TA&TO MSMEs in Malang. International Journal Of Humanities Education and Social Sciences, [S. l.], v. 6, n. 2, 2026. DOI: 10.55227/ijhess.v6i2.2487. Disponível em: https://www.ijhess.com/index.php/ijhess/article/view/2487. Acesso em: 20 oct. 2026.