Canberra Chelciliana Poetranto and Ayuningtyas Yuli Hapsari (2026) “Mapping Consumer Usage Decisions in E-Commerce Platforms: A Literature Review of Brand Image and Electronic Word of Mouth in Shopee”, International Journal Of Humanities Education and Social Sciences (IJHESS) , 5(6). doi: 10.55227/ijhess.v5i6.2388.