1.
Arissaputra R, Maisa Azizah Asmara, Nurul Aziz Pratiwi, Minhajuddin Minhajuddin, Tiara Felinda Amalia. Digital Persuasion in MSMEs: The Mediating Role of Positive e-WOM and Sales Promotion on the Link Between E-Commerce Quality and Impulse Buying. IJHESS [Internet]. 2025 Aug. 28 [cited 2026 Aug. 29];5(1). Available from: https://www.ijhess.com/index.php/ijhess/article/view/1832