Mahmudatul Himma, Fullchis Nurtjahjani, Diana Eka Poernamawati, Ane Fany Novitasari, Agustina Endang. Improveing Consumer Purchasing Decisions Through Unique Selling Proposition and Brand Image in TA&TO MSMEs in Malang. IJHESS [Internet]. 2026 Oct. 19 [cited 2026 Oct. 19];6(2). Available from: https://www.ijhess.com/index.php/ijhess/article/view/2487